Building Africa's Trusted Agricultural Infrastructure
DataHaul was not created simply to digitize farming. It was created because African agriculture suffers from a trust and information problem. We exist to become the digital infrastructure that connects every participant in the agricultural value chain — enabling markets to function with transparency, efficiency, and confidence.
- Verified Marketplace — Seeds, fertilizers, and equipment from trusted vendors with secure mobile money and card payments.
- Multi-Channel Access — Web, mobile app, WhatsApp, USSD, and SMS — meeting every user where they are.
- Export with Escrow — International buyers source verified produce with full traceability and escrow-protected payments.
WhatsApp / SMS
+233 241 139 402
15+
Alpha Testers
3
Co-Founders
2
Pilot Farms
4
Months Building
Vision & Mission
Our Vision
By 2036, DataHaul will become Africa's agricultural intelligence and market infrastructure — connecting more than 10 million farmers, buyers, financial institutions, and agribusinesses through AI-powered data, verified commerce, and trusted digital identities. Making agricultural trade as seamless as digital banking.
- Setting the standard for agricultural commerce and traceability in Africa.
- Connecting the value chain to global markets through verified supply chains.
- Building multi-channel access so no participant is left behind.
Our Mission
To build the trusted digital infrastructure that enables every African smallholder farmer to participate in modern agricultural markets — through intelligent data, verified commerce, and accessible technology. Our mission remains constant regardless of future products because every innovation we build must strengthen this digital infrastructure.
- Delivering intelligent crop and market insights for every region.
- Providing secure, escrow-backed commerce for local and international trade.
- Ensuring full produce traceability from harvest to export.
- Enabling multi-channel access via web, mobile, WhatsApp, USSD, and SMS.
The DataHaul Journey
Problem Identified
Fragmented markets, opaque pricing, and zero traceability across Ghana's agricultural value chain. Farmers produce without knowing who will buy. Buyers struggle to source verified produce.
Platform Built
Marketplace, AI intelligence, and multi-channel access developed and tested with real farmers, suppliers, and buyers across Ghana.
Live Launch
Dashboard, vendor portal, and mobile app deployed across web, USSD, WhatsApp, and SMS — meeting every user where they are.
Value Chain Connected
Farmers, suppliers, and buyers transacting on a single verified platform. Every transaction generates proprietary agricultural data.
Global Market Access
Export marketplace with escrow payments connecting Ghana's verified produce to international buyers — with full traceability.
The Values That Guide Us
Build Trust
Every transaction, recommendation, and partnership must increase confidence within the agricultural ecosystem.
Traceability
QR codes, sustainability scores, and full chain of custody from farm to global market.
Inclusive Access
Web, mobile, WhatsApp, USSD, and SMS ensure every participant can engage regardless of device or connectivity.
AI-First Intelligence
Intelligence is embedded across every layer — from personalised recommendations to real-time market analysis.
Meet the Founders
The people building the future of agricultural commerce in Africa
Reuben Idan
Co-founder & Chief Executive Officer
Software engineer and agritech entrepreneur building the digital infrastructure that powers agricultural commerce across West Africa.
Sylvester Torsoo
Co-founder & Head of Business Development
Agricultural engineer driving strategic partnerships and market expansion — connecting DataHaul to the value chain it serves.
Ready to Join Ghana's Agricultural Marketplace?
Whether you're buying, selling, or supplying — DataHaul connects you to verified commerce, intelligent insights, and global market access.
Get in Touch